Articles & Tips:Marketing Trends

11 Career Opportunities for Marketers Today

By AMA Colorado

To help you identify the best Marketing career opportunities, we asked career coaches and marketing professionals this question for their best recommendations. From Content Marketing to Consumer Behavior Analytics, there are several careers that are...

12 Tips for Changing Marketing Careers

By AMA Colorado

To help you change careers in the marketing field, we asked career coaches and marketing professionals this question for their best advice. From looking into relevant certifications to committing a hundred percent to the effort, there are several...

11 Tips For Transitioning From Sales to Marketing

By AMA Colorado

To help you transition smoothly from sales to marketing, we asked CEOs and marketing experts this question for their best insights. From identifying your niche to understanding customer trends in marketing, there are several tips that may help you...

14 Places To Look For Insights In Marketing Strategy

By AMA Colorado

To help you gain an edge in your marketing efforts, we asked marketing experts and entrepreneurs this question for their best insights. From studying the audience data from your Facebook page to selecting a company to benchmark, there are several...

How To Increase App Engagement: 10 App Retention Strategies

By AMA Colorado

From incorporating push notifications to gamifying the app, there are several strategies that may help you increase engagement and retention on your app.

Start Your Career in Marketing: 12 Marketing Basics To Master

By AMA Colorado

Here are 12 marketing basics to master:

  • Working Knowledge of Data Analytics
  • Experimentation
  • Social Media Management
  • Public Speaking
  • Research Businesses
  • Write Effective Marketing Copy
  • Monitor Backlinks In Ahrefs
  • Storytelling
  • Behavioral Science
  • ...

5 Best Practices for Ethically Marketing Fast Food to Children

By Paul Alyar, SB Fort, Kassidy Gamble, Ali Lasday, and Emily Siegel

As children represent a large portion of this growth, marketing to children could cause future implications for your brand’s reputation.

Follow these five steps to market fast food ethically. 

  1. Advertise Kid Meals on Adult or Family Shows 

While...

5 Assertions For The Future Of Digital Marketing

By Will Alverson

With all of these changes, it is a great time to step back and re-evaluate what it means to be a marketer and where our profession is moving. This past June, I graduated from the University of Denver with a degree in marketing. I spent my time in...