Articles & Tips:Marketing News

12 Tips for Changing Marketing Careers

By AMA Colorado

To help you change careers in the marketing field, we asked career coaches and marketing professionals this question for their best advice. From looking into relevant certifications to committing a hundred percent to the effort, there are several...

11 Tips For Transitioning From Sales to Marketing

By AMA Colorado

To help you transition smoothly from sales to marketing, we asked CEOs and marketing experts this question for their best insights. From identifying your niche to understanding customer trends in marketing, there are several tips that may help you...

14 Places To Look For Insights In Marketing Strategy

By AMA Colorado

To help you gain an edge in your marketing efforts, we asked marketing experts and entrepreneurs this question for their best insights. From studying the audience data from your Facebook page to selecting a company to benchmark, there are several...

How To Increase App Engagement: 10 App Retention Strategies

By AMA Colorado

From incorporating push notifications to gamifying the app, there are several strategies that may help you increase engagement and retention on your app.

The Best Pieces of Marketing Advice You Can Now Ignore

By AMA Colorado

The pandemic has made a lot of best practices and best pieces of advice obsolete in marketing. What is one traditional piece of marketing wisdom that marketing professionals should now discard and ignore?

Why Apple's iOS14 Privacy Changes Matter

By Leanna Jackson

If you've been keeping tabs on the latest marketing news, you've probably heard rumblings of Apple's iOS 14 update and the impact this will have on digital marketing. But what does it include? Why does it matter? Let's take a deeper dive into why...