Start Your Career in Marketing: 12 Marketing Basics To Master

To help you begin your career in marketing, we asked business owners and marketing professionals this question for their best insights. From a working knowledge of data analytics to mastering your personal brand, there are several marketing basics that may help you begin your career in marketing on a strong foot.

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Written by AMA Colorado

Here are 12 marketing basics to master:

  • Working Knowledge of Data Analytics
  • Experimentation
  • Social Media Management
  • Public Speaking
  • Research Businesses
  • Write Effective Marketing Copy
  • Monitor Backlinks In Ahrefs
  • Storytelling
  • Behavioral Science
  • Inbound Marketing
  • Be Versatile in Using Apps and Programs
  • Master Personal Branding

Working Knowledge of Data Analytics

New marketers should try their best to be well-versed in data analytics because the most effective strategy is driven by gathering consumer insights from data. It’s hard to overstate the importance of data fluency in a world where data must be interpreted quickly and used appropriately to stay relevant and successful. Marketing decisions in today's world must be data-driven to keep up with campaign goals and stay one step ahead of competitors. You'll want to be able to use basic analytics tools and should aim for a working, foundational knowledge of data analytics.

Stephen Light, Nolah Mattress


A willingness to experiment is a trait worth mastering when undertaking a marketing career. So much of the marketing world revolves around tinkering and adapting to change. Industry trends and best practices shift rapidly and getting too comfortable doing things a certain way can be a death sentence. Marketers need to be willing to try different approaches, measure results, and switch tactics accordingly. For instance, AB testing different subject lines, trying new content mediums, or fine-tuning copy. Marketers must not be afraid to fail and should map out multiple routes to a desired destination.

Michael Alexis, TeamBuilding

Social Media Management

Social media management is something every marketing professional should be able to handle. From providing customer service via social media, to properly creating content and an organized content calendar, social media requires planning and constant maintenance. Neglecting platforms can leave voids that could allow customers to feel overlooked or ignored. Luckily, there are tools that allow marketers to manage all of their social media profiles in one place. These tools can help you be a more effective and efficient social media manager.

Maegan Griffin, Skin Pharm

Public Speaking

Nothing will take your career further as a marketing professional than being able to speak confidently and effectively in public. Communicating to various stakeholders, articulating the why to decision-makers, and representing yourself effectively will all take your career to the next level.

In order to get better at public speaking, you should consider joining your local Toastmasters Club. Toastmasters is an international public speaking organization that offers structured meetings designed to help members become more poised, articulate, and engaging. Even if you only commit to a few meetings, you will get constructive feedback and quickly improve.

Wesley Jacobs, Apollo Medical Travel

Research Businesses

Those beginning their careers in marketing should learn how to properly research clients and adapt to the brand voices of their clients. If they are working in-house for a company that is not a marketing agency, they should do the proper research for the company that they are working for in order to represent them successfully. Studying and knowing the business you are marketing for is a crucial skill for marketers to learn in order to do well.

Amber Theurer, ivee

Write Effective Marketing Copy

A basic thing every marketing professional should master is the ability to write effective marketing copy. This involves being able to create persuasive, interesting, and engaging content that will capture the attention of potential customers and encourage them to take action.

Matthew Ramirez, Paraphrase

Monitor Backlinks In Ahrefs

Since a lot of digital marketing these days is based on increasing traffic through backlink building, it's a good idea to learn how to monitor backlinks on Ahrefs.

This applies both to the backlinks you're getting for your website but also doing a competitor backlink analysis so you can find leads on where to begin doing your own backlink building.

Natalia Brzezinska, PhotoAiD


A marketing professional should master the art of storytelling. Storytelling is one of the most powerful ways to connect with an audience and persuade them to take action.

A good story grabs attention, creates interest, and facilitates understanding. It's a way to connect with people on an emotional level, build trust, and create a lasting impression. When done well, storytelling can be very effective in marketing campaigns.

Claire Westbrook, LSAT Prep Hero

Behavioral Science

The core of marketing as a career is understanding the behavior and preferences of your target audience and adjusting your strategies to match. Without mastering this skill, your marketing strategies will end up incredibly imprecise and unreliable. Being able to track consumer purchasing patterns and make informed decisions based on them is a key part of the marketing process, as is figuring out how to influence those purchasing decisions based on their desires.

Kate Lipman, embrace Scar Therapy

Inbound Marketing

Inbound marketing is important when learning how to be a digital marketer because it helps draw in new customers. The goal of inbound marketing is to help you connect with more customers and ultimately get you more sales. There are many components to inbound marketing like content marketing, social media, email, and more. Content marketing is the most important and will usually be the main driver of your inbound marketing. Using highly-optimized content like blogs and other resources not only help your website grow and rank higher in search results, but it helps show your audience that you are an expert in your industry.

Rachel Roff, Urban Skin Rx

Be Versatile in Using Apps and Programs

As a digital marketer, you will need to use many types of apps and programs for various tasks. For example, you will likely need to be able to create graphics for ads or other content, edit videos, work on editing websites, and more. If you don’t know how to use a certain program or app, you shouldn’t be afraid to try to learn how it works. There are usually tutorials easily found through searching the internet or on the program’s website.

Brett Sohns, LifeGoal Investments

Master Personal Branding

Learn how to market yourself. This is a business skill more than just marketing itself, but it is particularly important when you’re just starting out.

In marketing, for better or for worse, what you see is what you get. People judge results, how things look, and how you present yourself, especially as a marketing professional. If you can learn to fit your look to feel out the temperature of the room, you will see great success schmoozing with more established agencies and clientèle.

Marketing is all about knowing your audience, learning what they like to see and hear, and delivering it to them in a dressed-up package. Follow the same principles in your professional journey and you will find success.

Dylan Trussell, Culprit Underwear

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