Articles & Tips

11 Digital Marketing KPIs Every Small Business Should Measure

By Terkel

What is one KPI a small business should measure in digital marketing?

Let’s Help Those Impacted by the Colorado Wildfires

By Marie Knowles

Dear AMA Colorado Members and Marketing Community,

If you’re like me, you watched in horror as wildfires decimated neighborhoods in Colorado last week. We’ve since learned that nearly 1,000 homes and structures were damaged and destroyed. 

Meet The Board | Jessica Loeschen

By AMA Colorado

Our next featured Board Member this year is Jessica Loeschen! Jessica is returning to the board as Director of Social Media. She is one of the brains behind the various social media profiles of AMA Colorado.

How to Learn Digital Marketing: 8 Tips From Digital Marketing Experts

By AMA Colorado

What is one tip you have for someone looking to learn digital marketing?

To help you learn about digital marketing, we asked marketing experts and business leaders this question for their best advice. From interning at a marketing agency to starting...

Meet The Board | Laura Thomas

By AMA Colorado

Our next featured Board Member this year is Laura Thomas. This is Laura's first year on the board and is our Director of Educational Events. We have a lot planned this year, and Laura is at the forefront!

Meet The Board | Director of Email, Amanda Hudgins

By AMA Colorado

Our first featured Board Member of the 2021-2022 board year is our Director of Email, Amanda Hudgins. This is Amanda's second year on the board, and her second time receiving a nomination to be featured! She is truly an asset to our team and has...

It’s time to “Re-Engage” Colorado’s Marketing Community

By Marie Knowles

Dear AMA Colorado Members and Marketing Community,

Like most of you, I’m ready to put the complexities of the past year behind me. While many of us are ready to move forward, it’s clear that the Delta variant has plans of its own. Although this has...

AMA Board Kicks off the New Board Year!

By AMA Colorado

The 2021-2022 Board year launched with a hometown favorite this year. The new years’ theme for RE-ENGAGE kicked off with a Board discussion and remarks from incoming President Marie Knowles prior to a Colorado Rockies game in August.

Meet The Board | Deborah Finestone

By AMA Colorado

Our last featured Board Member of the 2020-2021 board year is our Secretary, Deborah Finestone. Deborah has been on the AMA Colorado Board for several years, and will be transitioning to Director of Collegiate Relations for the 2021-2022 year. Keep...

2020 Board Year in Review

By Corey Lakow

As I wrap up my term as President of AMA Colorado for the 2020-21 board year a couple of feelings come to mind.

First a sigh of relief. We started the board year a few months into the Covid-19 pandemic. There was so much uncertainty in the world at...