Articles & Tips

10 Email Marketing Mistakes to Avoid at All Costs

By Amanda Hudgins

As marketers we know how important email is to a business. It can deliver ROI for your business and consumers who purchase products through email spend 138% more than those that don’t receive email offers.

Rewind: Our March DEI Workshop Recording

By AMA Colorado Events
During this event, we discussed:
  • Why creating accessible content is important
  • Tips on how to make your designs and content more accessible
  • The importance of authenticity in DEI work
  • How to influence your brand with and adopt a DEI frame

Watch...

An Inside Look at Our Members Only Slack Channel

By AMA Colorado
If you’ve been a member since 2020 or before, you’ve likely seen us talk about our Members Only Slack Channel. What we have not talked about yet is the how and why behind this new benefit, and who best to give that insight than our Director of...

Why Apple's iOS14 Privacy Changes Matter

By Leanna Jackson

If you've been keeping tabs on the latest marketing news, you've probably heard rumblings of Apple's iOS 14 update and the impact this will have on digital marketing. But what does it include? Why does it matter? Let's take a deeper dive into why...

2021 Super Bowl LV Ad Showdown

By AMA Colorado Events

Earlier this week we were joined by an amazing panel to discuss their favorite (and least favorite) Super Bowl LV Ads. The discussion was thorough, and the ads went head-to-head in a Flop vs Fave showdown.

How to Slay Your SEO Strategy in 2021

By Kristy LaPlante

According to the experts at Moz.com, the rate at which Google and other search engines make changes to their ranking algorithms has significantly increased over the years. While there’s no magic bullet to keeping up with all of these SEO updates,...

Meet The Board | Amanda Hudgins

By AMA Colorado

Our first featured Board Member of 2021 is our Director of Email Communications, Amanda Hudgins. Amanda joined the AMA Colorado Board this year and has taken on our email program. She has been a key factor in the success of our emails,...

Slack 101: A Quick Guide to Using the Members Only Slack Channel

By AMA Colorado

What is Slack?

Slack is a web application many companies use to communicate with their teams – think of it as instant messenger for the modern day. You can also download the app on your phone or computer for easy access.

Career 411 | Resume Tips from Career Coach Nikki Massman

By Nicki Massman

Resume Tips

If you are a part of the current workforce, it’s critical to always have a sharp resume that you feel confident about and accurately reflects your expertise and career accomplishments – whether you are currently in the job market...

2021 Kick-off: New Year, Continued Focus

By Leanna Jackson

The last six months have presented many challenges for our chapter to navigate: from transitioning to virtual events, to launching our new website and finding new ways to add value to your AMA Membership. Our team has been working to find...