What is one tip you have for someone looking to learn digital marketing?
To help you learn about digital marketing, we asked marketing experts and business leaders this question for their best advice. From interning at a marketing agency to starting your own blog, there are several suggestions that may help you learn the ins and outs of digital marketing.
Here are eight ways aspiring marketers can learn about digital marketing:
Intern for a Marketing Agency
Find Your Passion
Develop Your Analytical Skills
Practice Marketing Yourself
Check Out Hubspot Academy
Learn From the Pros
Don’t Restrict Yourself
Start Your Own Blog
Intern for a Marketing Agency
Becoming an intern at a digital marketing agency will give you the most practical knowledge and experience you can get to learn about the industry. And with the help of supportive leadership, you can delve into many facets of this topic while you’re there to find out if digital marketing is for you.
If you’re currently attending a university, look into your school’s career services job board, like Handshake, or reach out to your college’s internship coordinator for any university-affiliated leads. Many internship opportunities also accept recent graduates or professionals changing course in their careers.
There are a lot of different aspects to digital marketing. Maybe you are more interested in creating content, or maybe you are interested in the more technical side of SEO. As you are starting to learn about digital marketing, find what you are most passionate about. It's a good idea to have a general understanding of digital marketing, but really diving deep into a certain area that interests you can set you apart as you begin to work in this area.
A lot of digital marketing requires creativity, but you should develop your analytical skills as well. Analyzing the data behind what makes certain digital marketing strategies successful will enable you to hone your creative skills in the long run. You should constantly be analyzing any marketing data you can get your hands on and determining how that information can influence your strategy and tactics in the future.
Build a strong digital presence on platforms like social media, a personal website, or a personal blog. Be intentional with your bio, posts, and photos so that it accurately represents your brand. This is a way to prove your digital marketing skills to potential employers. In creating a strong digital presence, you hone your skills and learn which strategies work best.
HubSpot offers free, comprehensive introductory digital marketing courses in its online HubSpot Academy. These courses cover the basics of subjects like SEO optimization and social media marketing. Students can learn at their own pace and receive a certificate upon completion of the course. Modules consist of a series of short videos and provide a solid overview of the main foundations of digital marketing.
If you aspire to be a digital marketing professional, you should analyze how digital marketers use language to communicate with their audience. It’s also important to look at how often they share content and their branding style in your research.
This method reduces the time it takes to learn digital marketing and allows you to see results sooner. Start by making a list of digital marketing experts through a search. Follow them on social media and subscribe to their newsletter and blog.
It's certainly good to have a favorite. However, when it comes to digital marketing, it is important to learn the basics of all the avenues out there — from social media marketing, paid search (SEM), organic search (SEO) to programmatic advertising — and more. This approach will help you think more holistically about any digital marketing campaign. Besides, cross-vertical learning will help you in the long run in terms of career growth.
I believe that having your own blog and learning from your own experience is one of the finest ways to gain in-depth knowledge about digital marketing. When you first start your blog, you'll learn about SEO, social media marketing, WordPress, and a variety of other facets of digital marketing. By developing my own blog, I was able to learn about digital marketing.
You'll gain practical expertise in numerous facets of digital marketing when you create your own blog. Things will be difficult at first, but if you put forth the effort and hard work, you will appreciate the process.