8 Content Distribution Tools You Should Use In 2020 {Partner Post}

What are the best tools in the industry to get your content in front of your target audience? Consider some of these tools below. They will help to get your content out to additional networks and forums.


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Written by CapSumo

Content Distribution


Marketers spend a lot of time producing great content to attract customers. But all of this effort put into producing valuable information is wasted if it can’t reach your audience. Content distribution is an integral part of content marketing. Sharing, publishing, and promoting your content should be one of the first steps in your content marketing strategy. Anything you produce, from podcasts to blogs to webinars, needs to be distributed across various channels and media formats.

What are the best tools in the industry to get your content in front of your target audience? Consider some of these tools below. They will help to get your content out to additional networks and forums.

  1. Medium is a growing platform that businesses and individuals can use to publish content. Medium is a great addition if you already have a blog, as much of your content can simply be broadcast to a different and built-in audience. This platform has grown a lot in recent years, and it’s strength is that it is geared towards writers and readers – not advertisers. It’s a great platform for content marketing, but you have to be careful not to overtly sell services or products. The platform is intended mainly for thought consumption, so be certain that your articles are info-heavy and truly valuable to consumers. Medium has a free version and also a very affordable paid version for publishers.


  1. LinkedIn Pulse is very similar to Medium, except that the platform exists within LinkedIn. There is no homepage that aggregates and recommends content, but it’s a completely free tool to get content in front of your followers. LinkedIn Pulse has made it easy for businesses or individuals to publish content with the click of a button. It should be noted that there is also a LinkedIn Pulse mobile app that spits out daily headlines and trending news, providing further reach to you and your business.


  1. HARO stands for Help a Reporter Out. Through this online platform you will be able to connect to journalists across the country. Essentially, you are the source of news, and the journalists are able to send queries that make it possible for you or your business to be featured in an article. When you sign up you will receive daily emails with queries that might interest you. This platform is reactive in nature, but you could end up with a mention and a backlink. HARO offers free and paid versions.


  1. PR Newswire is a firmly established network for businesses that are serious about PR. PR Newswire includes more than 4,000 websites, 3,000 media outlets, and 550 news content systems. On top of this, there are 39,000 journalists and 9,000 media organizations in the network. This allows you to build awareness, generate coverage, and guide conversations to acquire new audiences. Here you’re able to target journalists from a local, regional, and national level depending on which package you purchase. This platform is not free, and works well for businesses that are making a spirited effort at getting more PR.


  1. Hubspot is all-in-one marketing software that’s useful for email marketing, analytics, and social amplification. They offer a ‘Social Inbox’ tool that is really helpful for content distribution. From your Social Inbox, you can monitor, schedule, and post content to your social networks. You can also access information from your email marketing campaigns so you have the big picture of your readers and customers. While Hubspot offers more than just content distribution tools, it’s worth investing in a paid version simply for its marketing software.


  1. AddThis is a tool that will allow your users to assist your business with content distribution. This free tool is an on-page social sharing button that allows your readers to click and share without bouncing from your page. AddThis can be easily integrated into newsletters, emails, and other owned assets. The greatest part about AddThis is that it provides your audience a distraction-free way to promote your content, all at no cost to you.


  1. Mention is a unique tool that provides social media monitoring, publishing, crisis management, and more. Essentially, you can use Mention to monitor anytime that your brand name, content, or social accounts are mentioned. This allows you to respond quickly and accordingly. Mention is great for businesses that need to react quickly to customer inquiries or businesses that need to measure the impact and engagement of content. You can see who is promoting and interacting with your content. Mention is offered in both free and paid versions.


  1. Outbrain is a pay-per-click tool that aggregates your content at the bottom of other articles. You are able to set up content campaigns by targeting specific URL’s or RSS feeds. Outbrain places your content with related articles and encourages readers to click on your content. What’s impressive about Outbrain is its impressive network, which includes digital publications like Mashable, CNN, New York Times, MSN, and BBC. Outbrain is a more sophisticated tool and requires a larger investment, but it can really improve content distribution if you know your audience and intend to invest in deeper exposure.


There are a host of other good content distribution tools that we could recommend to you, but this is a good foundation to start with. Keep in mind – great content is a waste if no one sees it.


– Written by our Partners at CapSumo

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