2020 Board Year in Review

As the 2020 AMA Colorado board year draws to an end, I would like to take a moment to reflect on the last 12 months and highlight our team's accomplishments.

Share This:

Written by Corey Lakow

As I wrap up my term as President of AMA Colorado for the 2020-21 board year a couple of feelings come to mind.

First a sigh of relief. We started the board year a few months into the Covid-19 pandemic. There was so much uncertainty in the world at that time and I was unsure if I was the right fit to lead a successful year in the midst of such turbulence and uncertainty. I decided there was no other choice but to commit to learning, growing and adapting to all the challenges that we would face throughout the year. I knew it would take a strong team to drive the chapter forward and started to build our board of directors with the best group of volunteers I could find.

Luckily I had help from 5 of the top leaders that the I have worked with over the few years - Jake Beckstead leading our Tech Team, Leanna Jackson leading MarCom, Marie Knowles leading Programming, Rebecca Green leading Community and Kristy LaPlante as our Executive Director. 

Together our team VPs were able to onboard and lead - creative, adaptable, engaged, and brilliant marketing professionals to drive chapter success across all channels. 

This leads to the second feeling that comes to mind - appreciation. I am so appreciative of the dedication, commitment and efforts that our team has made over the last year. Volunteering is a big ask. Those who join the board donate precious time out of their busy schedules to help our marketing community thrive. With out them there would be no AMA. I estimate that our board has donated over 8,000 hours of their time this past year! Thank you to the entire board for all that you have done to help our chapter and community.

Finally I wanted to note my appreciation for all of our partners, speakers, volunteers and everyone else who helped us this past year. It has been a pleasure meeting and working with thought leaders, driven professionals and impactful organizations. 

As I pass the metaphorical baton to our 2021-22 President - Marie Knowles, I wanted to highlight a little of what we were able to accomplish this last year.

Cheers to the start of a new board year!

group 3


This year we focused on growing our membership base - as this is fundamental for our chapter's success. By adding new local member benefits and ensuring that all members felt connected in the new "remote work world," we ensured that membership was well worth the annual investment and members could leverage the chapter to build relationships, pivot into their next career role or just feel a sense of connectivity to a community of like minded professionals. 

Some of our membership achievements include:



Partnerships are a key element to a successful chapter. By partnering with local businesses we are able to offer more value to members and fund our chapter operations. We knew the pandemic had a significant impact on the business community and there would be less funds available for donation this year. The partnership team worked hard to bring in new partners and ensure current partners found value in their contributions.

Some of our partnership achievements include:



The heart of AMA Colorado is our programming. It brings people together to learn, network and build relationships with other Colorado marketing professionals. Due to the pandemic restrictions this year we had to refocus our programming to an all virtual format. It was important that we cut through the static and overcame the Zoom fatigue that everyone was facing to organize compelling, fun and value driven events.

Some of our programming achievements include:

  • Over 500 event attendees this year.
  • Exceeding our event attendance goal by 116%
  • Raising money for non-profit organizations at our Marketing for a Mission Competition.
  • Partnering with amazing speakers, organizations and businesses to present entertaining, educational and relevant virtual events.
ama event mixer


With so many facing hard times over the last year, we decided to make a concerted effort to give back to the community that has supported us over the years. We are proud of what we were able to achieve and all of those who we were able to assist.

Some of our community highlights include:

Screen Shot 2021-01-08 at 8.31.23 PM


The marketing communications team was in hyperdrive this year. When they started the year we had an aging and broken website, ineffective email platform, and social media accounts that were lacking on engagement and consistency. The team got to work on branding, messaging and infrastructure. We re-launched, re-tooled and re-branded our communications channels and now they reflect AMA Colorado's vision and voice better than ever before.

Some of our marketing communication achievements include:

  • Relaunching the AMA Colorado website to be better than ever before.
  • Increasing our social media following and engagement over 20% and launched a brand new channel with our Instagram account.
  • Rebranding our email newsletters to be more relevant and easier to navigate.


Diversity, Equity and Inclusion

DEI was more than just a buzzword this past year. It was a movement. A time to reflect - then take action. AMA Colorado was committed to leading the initiative to become a more diverse, equitable and inclusive organization. We have an opportunity to continue to grow and improve, but this year we started the journey.

Some of our DEI highlights include:

 DEI Page

DEI Event 1    DEI Event 2

Want to get involved in the new year? Check out opportunities to Volunteer, Partner or Become a Member.