Here are 12 Sales & Marketing Certifications for Advancing Your Career:
Learn more about these recommended courses from fellow professionals:
A marketing certification that can prove to be beneficial as you first start out in the industry is a Google Ads Certification. There are many areas of digital marketing filled with self-taught entrepreneurs who learned from their own experiences, mixed with a bit of trial and error. However, to really excel with Google Ads, training can be important. Plus, when clients are trusting you with their marketing budget, knowing that you’ve been certified can help put their minds at ease.
Greg Gillman, MuteSix
Inbound marketing is crucial to building brand awareness and visibility, helping your audience find you with ease, and achieving a long-term, steady stream of traffic and high-quality leads. It's foundational to any successful marketing strategy in this day and age, and HubSpot is its pioneer, which is why the HubSpot Inbound Certification is worth pursuing early in your marketing career. HubSpot is the inbound marketing authority, and their course is learned through seven modules, each covering a fundamental and significant aspect of inbound. If you're just beginning your career, it's a perfect certificate to continue getting a solid grasp of the essentials.
Stephen Light, Nolah Mattress
Google has almost monopolized search engine marketing. Focusing on this area of digital marketing removes the risk of being a hostage to a technology chosen early into the career. As Google's marketing suite is broad, their brand is widely recognized, and their tools accommodate different talents, learning them is a great start. It also helps develop an understanding of the digital marketing infrastructure.
Michael Sena, SENACEA
As a marketer, you should have either a G-Suite or Office-Suite certification. These two suites are the main ones that companies use, and it should be taken into account how to manage each piece of software under the suites. It may take some time, but it is vital to know in order to be successful at your work.
Michael Jankie, Natural Patch
Getting your Google Analytics certificate at the beginning of your career is great for a few reasons. To start, it gives you a great foundation that you'll build on (nearly everyone uses Analytics). You'll learn the fundamentals of tracking SEO and paid ads, too. If you're beginning your job search, having the certification demonstrates your ability to potential employers.
Sara Bodner, Conklin Media
A marketing certificate worth pursuing early in your career is a certification from the American Marketing Association (AMA). The AMA offers both online and in-person certification options, which cover topics such as digital marketing, market research, and brand management.
Certifications from the AMA are globally recognized and highly respected within the marketing industry. They can help you stand out from the competition and demonstrate your dedication to continuing your education and professional development.
Natalia Brzezinska, PhotoAiD
The one place I would explore for sales and marketing certificates is Hubspot. Hubspot is a one-stop-shop for all various sales and marketing specialties so it's easy to pick what resonates and easy to continue to build on each certificate. It's also helpful to increase your knowledge in CRM (customer relationship management) tools so you can effectively manage sales and marketing efforts. Continuing your education in sales, marketing, and CRM specialties will find you to be very valuable for your current and future organizations.
Jenn Christie, Markitors
While it's not specific to sales and marketing, a career in either of those fields will include project management. Having a Project Management Professional (PMP) certificate that verifies your skills and abilities can help you advance your career and opens up more opportunities for job growth, not to mention also increasing your earning potential. This certification provides you with a solid foundation in multiple project management methodologies, including agile, predictive, and hybrid.
Mark Pierce, Cloud Peak Law Group
Sales and marketing in the modern age starts from digital to other traditional channels. A certification worth pursuing to help build up your skill-set and place you favorably in the eyes of recruiters and potential clients. Additionally, this free certification allows you to know the ins and out of the Facebook platform and how to create ads and campaigns that pop thus helping improve the conversions. Facebook Ads Certification is also self-paced hence will fit into your schedule easily.
Ryan Yount, Luckluckgo
Obtaining certificates early on in your career can improve your knowledge and set you apart from other applicants when looking for a job, but understanding what certificates are really worthwhile can be challenging. One certificate that is worth pursuing is a SPIN Selling training certificate. SPIN selling is all about creating valuable connections with customers, while securing conversions based off of the needs of the client. The best salespeople know how to navigate any number of social situations, and SPIN selling gives you the tools to make that happen. Being certified in SPIN selling shows recruiters and hiring managers that you understand the social aspect of selling. Confidence in understanding and navigating customer behavior is crucial for any salesperson.
Peter Robert, Expert Computer Solutions
In Python for Marketers, you learn a highly valued skill (programming) plus its direct data analysis application in this unique course, great for anyone who wants to keep their marketing career options more open. Also, Python is one of the more approachable coding languages, and these days, who doesn't want to flaunt programming on their resume? The course immerses you in how to integrate Python programming to revamp some pretty outdated but common data-management methods within programs like Excel or Google Sheets. Its biggest audience is anyone interested in improving overall data analytics and application, and can help you really hone this side of your marketing repertoire, if not leverage a new marketing career path altogether.
Morgan Taylor, Sourcery
Growth marketing training, such as the Growth Marketing Minidegree program offered by the CXL institute, will help you land amazing job opportunities in sales and marketing. Growth marketing/growth hacking expertise continues to be in high demand across all sectors of the economy. Growth marketing experts are able to utilize qualitative and quantitative methods to develop and implement marketing campaigns that fuel exponential and sustainable growth for their firms. There's no doubt that having such expertise will be instrumental in building a long, and successful career in sales and marketing.
Doug Pierce, Sigma Computing