Articles & Tips

5 Best Practices for Ethically Marketing Fast Food to Children

By Paul Alyar, SB Fort, Kassidy Gamble, Ali Lasday, and Emily Siegel

As children represent a large portion of this growth, marketing to children could cause future implications for your brand’s reputation.

Follow these five steps to market fast food ethically. 

  1. Advertise Kid Meals on Adult or Family Shows 

...

The 'Why' Behind Our New Website Design

By AMA Colorado

Meet Danielle Shearer, AMA Colorado's Director of Graphic Design. This year she was a key part in our website redesign, and has answered a few questions about her process and the 'Why' behind the design choices she made.

To start it off, how long...

Meet The Board | Mary McCarthy

By AMA Colorado

Our second featured Board Member this month is our Director of Capstone Events, Mary McCarthy. Mary joined the AMA Colorado Board this year and has been working to plan many great, new events for our community! Most recently, Mary led the charge...

Meet The Board | Jake Beckstead

By AMA Colorado

Our first featured Board Member is our VP of Data and Strategy, Jake Beckstead. Jake has been on the AMA Colorado Board for several years and most recently lead the team on our website redesign!

Marketing for a Mission Event Recap

By AMA Colorado
ABOUT THE EVENT:

AMA Colorado teamed up with The Lion Project and Cause for Awareness to bring you a marketing competition with a mission. The Denver-area's top marketing talent will compete to help solve real-world marketing challenges faced by...

Meet The Board | Trevor Loeschen

By AMA Colorado

This October, we chose our Director of Community Engagement, Trevor Loeschen. Trevor joined the AMA Colorado Board this year and has been working to launch new ways for members to engage with each other and the chapter, including our newest...

AMA Colorado Is Committed To Increasing DE&I Within Our Chapter, and Our Community

By Corey Lakow

We are three months into our board year so I would like to provide an update. 

This year we add a new role to our board – Director of Diversity Equity and Inclusion, and I am happy to announce that this month Maureen Maycheco will be stepping...

Meet The Board | Emily Stapp

By AMA Colorado

This September, we chose our Director of Industry Mixers, Emily Stapp. Emily joined the AMA Colorado Board this year and has been working to create great events, including our Meet the Board Mixer back in August where local distillery, Rocker...

5 Assertions For The Future Of Digital Marketing

By Will Alverson

With all of these changes, it is a great time to step back and re-evaluate what it means to be a marketer and where our profession is moving. This past June, I graduated from the University of Denver with a degree in marketing. I spent my time in...

Meet The Board | Danielle Shearer

By AMA Colorado

This August, we chose our Graphic Design Coordinator, Danielle Shearer. Danielle joined the AMA Colorado Board this year and has been creating the graphics for our events as well as helping develop the strategy for future design work.

Get to...