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Articles & Tips

11 Career Opportunities for Marketers Today

By AMA Colorado

To help you identify the best Marketing career opportunities, we asked career coaches and marketing professionals this question for their best recommendations. From Content Marketing to Consumer Behavior Analytics, there are several careers that are...

12 Tips for Changing Marketing Careers

By AMA Colorado

To help you change careers in the marketing field, we asked career coaches and marketing professionals this question for their best advice. From looking into relevant certifications to committing a hundred percent to the effort, there are several...

11 Tips For Transitioning From Sales to Marketing

By AMA Colorado

To help you transition smoothly from sales to marketing, we asked CEOs and marketing experts this question for their best insights. From identifying your niche to understanding customer trends in marketing, there are several tips that may help you...

14 Places To Look For Insights In Marketing Strategy

By AMA Colorado

To help you gain an edge in your marketing efforts, we asked marketing experts and entrepreneurs this question for their best insights. From studying the audience data from your Facebook page to selecting a company to benchmark, there are several...

How To Increase App Engagement: 10 App Retention Strategies

By AMA Colorado

From incorporating push notifications to gamifying the app, there are several strategies that may help you increase engagement and retention on your app.

12 Valuable Sales & Marketing Certificates That Enhance a Resume

By AMA Colorado

Here are 12 Sales & Marketing Certifications for Advancing Your Career:

Unlocking the benefits of AMA membership

By Marie Knowles

Our focus is on making marketers better marketers. And we do this by delivering integrated, strategic, and tactical knowledge you need to have to be the very best in your field. 

Black History Month Local Business Feature: PA Productions

By AMA Colorado

Why did you start your business?

I started PA Productions because I have a love and a talent for video and telling stories. Initially, we started filming weddings, because what is a better story to tell, and then expanded my business to really focus...

Black History Month Local Business Feature: Brand With Kreda

By AMA Colorado

Why did you start your business?

I started my business because I was too creative for Corporate America. The reason I dove into Brand Strategy was that as a designer, I would work with so many coaches, consultants, and professional service providers...

Start Your Career in Marketing: 12 Marketing Basics To Master

By AMA Colorado

Here are 12 marketing basics to master:

  • Working Knowledge of Data Analytics
  • Experimentation
  • Social Media Management
  • Public Speaking
  • Research Businesses
  • Write Effective Marketing Copy
  • Monitor Backlinks In Ahrefs
  • Storytelling
  • Behavioral Science
  • ...